HOLD. STILL. = BRAND PLACE MAKING
"Safe from the maddening paparazzi of life, we flee to the desert to learn but one lesson: peace. Here, surrounded by a crown of mountains, the soul can never be injured. The is a place of healing, of finding one's self, or reflecting and reinventing. A place to escape in an eternal landscape of blue sage, palo verde trees, and the innumerable realities of space. "
Magnetic Personalities = Brand Personality
"The Ritz-Carlton, Rancho Mirage is the perfect place for those that enjoy a love affair with self. Confident and sensual. Artistic and awe inspiring. Like two magnets properly aligned, The Ritz-Carlton and its owners are drawn to each other like destiny. Magnetic Personalities, each regularly standing in the spotlight of envy, they are the darlings of the Coachella Valley and together are even more extraordinary. Alas, two are greater than one."
You Will Be Remembered = Brand Experience
"To be remembered is remarkable – it is the fulfillment of a lifetime. To be elevated from the masses and held up as larger than life. Legendary. Outrageous. Sensual. Rowdy. There is an electrifying entanglement when the “pull of the soul of the desert” is plaited with the “magnetic personalities” that own The Residences at Ritz-Carlton, Rancho Mirage. The resulting story is a singular tale that is wondrously intricate and supportive of the relevance that owners of The Residences at Ritz-Carlton, Rancho Mirage will long be remembered…"